Truckboards vs. Billboards
Billboards have been an effective means of advertising for decades. With a prominent billboard location, advertisers can enjoy a significant ROI as many consumers view the advertisement throughout the life of the campaign. While billboards have certainly had success, they do have limitations that truck-side advertising solves. At Truckboards, we believe we are the best in the business at reaching our clients' goals.
Below are just a few of the many benefits you will receive advertising with Truckboards rather than on billboards.
Your Truckboards advertisement is seen by countless consumers in urban, high-traffic areas. Pedestrians, public transportation riders, office workers gazing out their window, and, of course, drivers and passengers in nearby vehicles comprise just some of your audience at any given moment. Impressions will reach the thousands with one short drive through the city.
Each time your Truckboards advertisement sits at a busy 30 second traffic light, your company could be receiving the same amount of viewership as an afternoon television ad – for just a few cents.
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While a stationary billboard sits outside of a driver's typical line of sight and tends to blend in to its surroundings, Truckboards ads stand out on the road - grabbing attention and increasing your ROI.
When your Truckboards advertisement is driven on a cross-country route, it will appeal to fresh eyes as it crosses each new city, county, and state line. On the contrary, viewer fatigue is a real factor for audiences of billboards as they tend to be seen by the same consumers, day after day, ultimately ignoring the ad altogether.
Did you know? When driving next to your Truckboards advertisement, the ad on a 53' trailer appears 20x larger to the consumer than a roadside billboard. At 20x larger, consumer recognition and recall is at a much higher rate - translating to an even more impressive ROI for your campaign.
With Truckboards advertisements located on three sides of the trailer, your viewership triples as consumers on each side and to the rear of the vehicle are able to view your advertisement. When advertising with Truckboards, you get three massive signs for the cost of less than one billboard.